86-90,94,202-203 measuring advancement in, 88-90, 91 pyramid techniques and, 90-92, ninety four global warming, one sixteen "God is useless," 103 gold fraud, 92 "items," 89 GPI (Genuine Progress Indicator), ninety grassroots motion, 134-135 Great Britain, 89, ninety Greenbrier High School, 70 Greenpeace, 153 Greenspan, Alan, 94, 209 grief, stages of, four Gross Domestic Product (GDP), 88-90, 91, 112,203 Grossman, David, 188-189 Grossman, Richard, 145-146 Gross World Product, eighty four G-7,85, 86,94,95,203,206 "G-7 Ecocide," 206, 207 "guerrilla info war," 123-124 Guess? Mr. Pres- ident, how do you evaluate economic progress? There’ll be cake, of program, with his bandmates, his spouse and their youthful daughter, Mercy. Tv heritage." The spots so offended community sensibility that they prompted an investigation by the U.S. Justice Department to figure out if the styles ended up underage or kid-porn regulations were being violated. When I noticed these advertisements I felt an animal rage stirring inside of me. This was an affront a lot worse than easy Skinner-box behaviorism. Calvin wasn't just striving to method youthful people's preference of jeans, he was down in the subbasement of consciousness, exactly where the extremely rudi- ments of identification are fashioned. I could think about Mr. Klein rubbing his fingers with glee. Here he was exploiting 1 of our closing taboos and milking the controversy he cre- ated for all it was truly worth. From a promoting point of view, he was in a earn- gain scenario and the additional controversy the greater. Imagine, for a second, that the emblem cK were the person, Calvin Klein. Would we experience any in another way about the way he goes about his small business? Calvin Klein is really intrigued in your teenage daughter. You see him flirting with her. He propositions her. He unzips her pants. He touches her. He sleeps with her. Finally, he prostitutes her. He degrades her sexuality for his profit and then, when she has paid out out - pretty much and figuratively - he dumps her. OBSESSION FETISH A collage of cooU alluring, eerily common vogue visuals, total with hip tunes and brief soar cuts. Close-up on design. Voice "Why do nine out of 10 females come to feel dissatisfied with some facet of their individual bodies?

Young people today dohorrible, silly, egocentricfactors -- at times withhorrible outcomes. Every choice we make about food stuff is a vote for the sort of world we want to reside in," wrote Frances M. Lappe in her typical minimal ebook, Diet for a Small Planet. Every obtain of a can of Coke or a trucked-in Chilean nectarine initiates a multinational chain of responses that we simply just can't afford to pay for to ignore. Even when we physical exercise some discretion - enjoy what we try to eat when we can, fork out notice to no matter whether we are buying Maxwell House coffee (a Philip Morris manufacturer) or Nescafe or total coffee beans from Sumatra - we can even now be duped at the supermarket level. That's due to the fact we have allowed our eating practices to be shaped by transnational agribusiness. In the seriously concentrated food business, the likes of Archer Daniels Mid- land ("grocery store to the entire world"), Cargill (the world's greatest agribusi- ness) and Philip Morris (1 of the world's biggest foodstuff businesses) are framing our choices. Food companies are formidable opponents since so much of what they do is invisible. One of the things they do is slash us off from the resource of our foods - a concept acknowledged as "distancing." Distancing is a terrible little bit of enterprise, but it should not shock us. As 174 Culture Jam Brewster Kneen, creator of Invisible Giant, places it, we are "distanced" from our mother's breast the moment a baby bottle is inserted into our mouth. "From that second on, company America gets concerned, hawking processed 'junior' meals and child foodstuff that contain a lot of salt, sugar and chemical compounds.

23 Gulf War, 89 Hang Seng Index, ninety three Haraway, Donna, 117 Harper's, one 19 Harvard University, 6, 209 Hasselhoff, David, 140 Hawke, Ethan, 102 Hawken, Paul, 154, 206 Hawkins, Libby, 32 Headline News, 95, 133 Heilbroner, Robert, 206 Henry V(Shakespeare), 135 High Horse Riderless (Rolt), 105-106 Hits FM, 25 Hoffman, Abbie, 117 vacations, 55,181-182 Hong Kong, 93, 192 Hudson's Bay Company, sixty six Humboldt's Gift (Bellow), 10-1 one "hungry ghosts," 143 Huxley, Aldous, xiii, xv, 143, 192, 197-198 IBM, 113 earnings gap, 114 Independence Day, 38 242 Index Index of Sustainable Economic Welfare (ISEW), 89-90, 91 India, twenty five individualism, 65 Indonesia, 92, a hundred and fifteen industrial pincers, 134-136 facts overload, 23 infotoxins, 24-25 instincts, honoring of, xv "built-in spectacle," 214 International Chamber of Commerce, 70 Internationale Situationniste, 103, 121 International Monetary Fund (IMF), 70, 85 Internet, 7, 34,102,190 chat groups on, 43-44 cyberjamming on, 132-133 social and psychological effects of, 43-46 as unreality, 21-22 Inuit, 7 expenditure money, 92-93 Invisible Giant (Kneen), 174 Irving, John, 46-47 ISEW (Index of Sustainable Economic Welfare), 89-90, 91 Italy, one hundred Jackson, Andrew, 67 Japan, xiv, 94, 106, 118-119 Jerry Maguire, 39 Jesus, 119 Jiang Zemin, 192 John, Elton, 39 jolts, 15-17,22 definition and consequences of, 15, 16-17 on television, 15-16, 17 Jonesboro,Ark.,188, 189 Journal of the International Society for Ecological Economics, 88 "joy-to-stuff ratio," 169 junk meals, see fast food items Justice Department, U.S., 176 Kael, Pauline, forty Kamakura, 106 Kant, Immanuel, 6 Kathmandu, twenty five Kay, Jane Holtz, eighty two Kennedy, Peter, 208-209 Kerouac, Jack, 102 Kidder Peabody, ninety three "kidnapping," of authenticity, a hundred and one King, Martin Luther, Jr., xv Klein,Calvin,131,176,178 Kline, Alice, 171 Klite, Paul, 194 Kneen, Brewster, 174 Korea, North, adult-Cam-site 23, one hundred fifteen Kubler-Ross, Elisabeth, 4 Kuhn, Thomas, 204 "ladder of reality," 187-188 Lamott, Anne, 4-5 Lapham, Lewis, 119 Lappd, Frances M., 172 chuckle tracks, 37-38, 39 Lefebvre, Henri, 63 Lefties, 118-121 laws, 189 leisure time, one hundred and five Lenin,V.I.,103 Leontiev, Wassily, 204 Lettrist International, 99, 103 leverage details, 130-131 "libido of the ugly," 7 Life on the Screen (Turkle), 44, forty five Lincoln, Abraham, sixty eight Linklater, Richard, 102 Lipstick Traces (Marcus), a hundred litigation, 189, 193-197 "livability index," seventeen Living Green, 171 logging market, 30-31, 153-154 logic freaks, 116 logos, corporate, 20-2 one , 26, 38, 72, one three one , 149, 167 Los Angeles, Calif., 103 Los Angeles Times, 34 Lowary, Robert L., 33 Lowery, Donald, 32 Loy, David, 157 Lungren, Dan, 161 lying, 143 Index 243 McDonald's, 26, 78, 79, 132, 133, 135, 150-153,174,175 McDonald's Student Center, 70 McLuhan, Marshall, xix, 102, 123, 149 macromemes, 124 Magna Carta, 185 "Malaise Generation," 114 "male gaze," seventy six Manchurian Candidate, The, 40-41 Mandela, Nelson, two 1 1 Mander, Jerry, 15 manic-depressive ailment, nine Marcus, Greil, 100, 104, 108 marketing: evolution of, 164 see also demarketing Marquette University, 34 Marshall, Thurgood, 160 Maslow, Abraham, 106 Massachusetts Bay Company, sixty six Maxwell House espresso, 172, 174 "mayhem test," 194 Meadows, Donella, 130, 131 that means, xi media, xi.xvii, 24, 185-199 agenda of, seventeen censorship and, 119 company advertisers' management of, 33-35 consequences of violence in, 12, 188 "ladder of real truth" and, 187-188 newness of, twelve ownership of, 25, 186-187 refraining debate in, 150-153 battle from business regulate of, 190-199 ubiquity of, 186 see also television Media Carta, 124, 189-190, best-black-pornstar 192, 198-199 Media Foundation, see Adbusters Media Foundation meditation, 106 memes, one 75, 1 nine one , 204, 208, 2 one one definition of, 123 geopolitical warfare more than, 123-127 meta-, 124, 185 Mencken, H. L., 7 psychological pollution, see ecology of thoughts metamemes, 124, 185 Michigan, a hundred and sixty Microsoft, 193 Milan, 213 Milosz, Czeslaw, 99 "mindbombs," 133 "moments of fact," xiv-xv Monsanto, 70, 79, 132, 158 mood diseases, 10, 12, 1 15 caused by detachment from character, 3-7 Moore, Art, 32 Moore, Marianne, 14-15 Morain Valley Community College, 70 "moral acts," 6 Morgan, J. P., 67 Mormon Church, 171 Mother Jones, 118 motion pictures, product placement in, 38-39 MTV, 15-17,25 MUDs (Multiple-User Domains), 44, 45, forty six Multinational Agreement on Investment (MAI), 70-71 Multinational Monitor, 118 multiple chemical sensitivity, 9 Murdoch, Rupert, 25, 186 "Mystical Forests," 30-3 1 Nader's Raiders, 119 Nation, 118 National Film Board, 16 National Institute of Mental Health, ten National Lawyers Guild, 161 National Organization for Women, 161 mother nature, detachment from, 3-7 NBC, 32,35,132,196 Nebraska, 94-95 negamarketing, 164 neoclassical trance, breaking of, 204-209 Nepal Television, 25 Nescafe, 172 Net, see Internet Netheads, 46 New Deal, 69 News Corporation, 186, 193 NewsHour, 34 newspapers, 25 244 Index New York, N.Y. , 52,160,167 New York (state), 160, 163 New Yorker, 34 New York Observer, 9 New York Stock Exchange (NYSE), ninety three New York Times, 23, 34 Niedzviecki, Hal, 114 Nike,39,101,149 1984 (Orwell), 198 Nobel Prizewinners, 201 noise, 13-15, sixteen North Korea, 23, a hundred and fifteen North River Sugar Refining Corporation, a hundred and sixty nostalgia, 59 Notre Dame, 103 NYSE (New York Stock Exchange), ninety three weight problems, 12,79 "Obsession Fetish," 31, 177 obsessive/compulsive problem, nine Oh, What a Blow That Phantom Gave Me!

Advertising and advertising and marketing are so deeply embedded in our society now that it truly is really hard to envision a time when product placement and net- Demarketing Loops 147 get the job done logo "burns" and "bugs" were not everywhere you go you appeared, when our lifestyles and tradition were not predicated on use. 186 telephone providers, 147 telephone solicitation, 147-148 Teletubbies, 16 television, xi, xii, xiii, xv, 7, 14, 25, 29-35, 102,112,131,141-143,187,192 Adbusters abstinence campaign for, 31-32,56, 193 habit to, 189 marketing on, 19 advertising and marketing costs for, 184 volume of violence on, 194 human body impression and self-esteem and, one 2 corporate advertisers' control of, 33-35 directing rage at, 140 jamming on, 133-134 jolts on, 15-16, 17 giggle tracks on, 37-38, 39 truth displaced by, one 1-12 serious-planet criminal offense and, 188 shock induced on, 17-18 "uncommercials" blocked from, 29-33 voter apathy and, twelve withdrawal from, 3-4 television licenses, 193-194 Thailand, twenty five Thoreau, Henry David, xv Tiananmen Square, 211 Tightwad Gazette, 171 Time Warner, 186, 193 tinnitus, 14 Tobacco Institute, 160 Tokyo, 118-1 19, 157 tourists, "framing" by, 44-45 Toys "R" Us, 70 "transformative" Internet web-sites, forty four Tristar Pictures, 39 legitimate expense, 124, 180-181 Truman Show, The, 107-108 trusts, company, sixty nine Truth and Economics (Banks), ninety Turkle, Sherry, 44, 45, 46 "TVTurnoffWeek,"31-32, 56, 193 Two-Minute Media Revolution, petition for, 195 UCLA, seventy nine uncommercials, 133-134 uncooling, 172-183 of America™, xvi-xvii of automobiles, 179-181 of cigarette firms, 13, 125-127 of consumption, 169-172 of style market, 131, 175-179 of rapidly foods, 172-175 of spectacle, 181-183 Union Carbide, 158 United Nations, 188 Universal Declaration of Human Rights, 186,196,199 Unocal Corporation, 161 unreality, 21-22 holidays, 104 Vacco, Dennis, 160 Vaneigem, Raul, 104 Viacom, 186 Victoria, 190-191,206 Victoria, University of, 206-209 VideoCarte, 21 video-modifying technological innovation, 16 Vietnam War, 139,208 violence, on television, 12, 15, 17,23 "violin deformity," 75 virtual protests and sit-ins, 132-133 "voluntary simplicity," 1 sixty nine volunteer get the job done, 89 voter apathy, television and, twelve i Index 247 Wall Street Journal, 32 Warning to Humanity, 201 Watts riot, 103 "Web Central" (Weldon), forty six Weldon, Fay, forty six Western Canada Wilderness Committee, 153 WHDH-Tv, 193 White, Byron R., a hundred and sixty white sounds, 14 Whitman, Walt, 45 Windolf, Jim, nine women of all ages, physique image and, 75-76 women's legal rights, 155 World Academy of Science, 87 World Bank, 70, 85,87 World Court, 131,196 World Health Organization (WHO), 13 World Trade Organization (WTO), 70, 85 World War II, 65 World War III, 123-124, 149 WorldWatch Institute, 179 Wynn, William, 160-161 Your Money or Your Life (Robin and Dominguez), 169 Z, 118 Zen Buddhism, 106, 107 About the Author I was born in Tallinn, Estonia, during the center of World War II, and used my childhood yrs in a German displaced folks tamp.