have collaborated with Primark once again as the bakery launched its brand new cafe in the Oxford Street East fashion store in

The food chain launched Tasty by Greggs on the top floor of the fashion store and the eatery even features a sausage roll swing, doughnut-inspired seating booths and a double decker bus seating area.

The 'Instagrammable' new café can host up to 110 customers at a time and it features bright neon signs and colourful furniture.

There is even a London phone box which is an interactive game booth for sausage roll lovers to enjoy. 

It offers the classic fan favourites from steak bakes and sausage rolls to doughnuts. 

However, there are some surprising new  additions that you wouldn't see in every store such as hot yum-yums with a choice of salted caramel or milk chocolate sauce after for £2.70, and you can customise your own pizza toppings.

The eatery is no more expensive than what you'd pay at other 2,000 stores nationwide. 

At the beginning of the year, Tasty by Greggs opened the first cafe concept in the Primark flagship store in Birmingham. 

Greggs property director Tony Rowson said: 'Since opening our first Tasty by Greggs, it's been brilliant to see fans enjoying the world's biggest and most Instagrammable Greggs in Primark, Birmingham.

'Opening our second in Primark's flagship Oxford Street East store will be yet another milestone in our wider London expansion.' 

The new café follows the opening of Greggs shops in London locations including Leicester Square, Liverpool Street Station and Tottenham Hale Station. 

This isn't Greggs first collaboration with Primark as the brands previously teamed up to launch two fashion collections together.  

Following the sell-out success of the first fashion collection earlier this year, the high street brands teamed up again this summer for a new range.

The new 21-piece festival collection featured new items including cycle shorts, bodysuits, basketball jerseys, varsity jackets and footwear.

The fashion giant and the bakery chain's first-of-its-kind limited edition 11-piece collection launched back in early February and sold out within days, only to appear on eBay for seven times the price.

The hype around the eccentric collection was so hugely popular that in places such as Newcastle and Hull, shoppers queued around the street and wiped the aisles clean within 24 hours.

And those who missed out engaged in eBay bidding wars for some of the most sought-after items including the Greggs trainers, with some items selling search mechanical bulls for sale ebay more than seven times their original price on the site.